Across the world, social media chatter is now taken far more seriously and the platform as a must have tool in the marketing arsenal of companies big and small. From Bharti Airtel, Pepsico and IBM to little known quaintly-named starts ups like Moving Trumpet, 99labels.com and Hopsim, business world can't work without social media.
Companies see social strategy as a vital prong of its digital media strategy that include Google Ads, advertising across internet and search engine optimization.
Today social media has emerged as a big source of money making and relationship making sites. Today everyone wants to connect with Face book, twitter, LinkedIn, Orkut to spread their business along with their relations. But social media possess some advantage and disadvantage.
Advantage of Social media- Democratization of media
- Helpful in making vast relationship and conversation with people.
- Helpful in increasing creativity from social friend and developing a new mix culture.
- Increases transparency in the system.
Criticism of social media
- Lots of great contents still gets overlooked. Current lack of good filters creates problem in finding best content.
- Anonymity can endanger polarization and hate.
- Work/life balance is hard to achieve
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